Strategic Marketing Planning

Course Code
EMBA 630
Hours
3 hours
Type
Core
Offered
P24
Strategic Marketing Planning: This course is designed to provide an in-depth, "hands-on" learning experience in marketing strategy, planning and analysis. This course outlines key planning concepts and processes using lectures, case studies and sophisticated competitive marketing simulation games where feedback is provided to management teams regarding the impact of their strategic and tactical decisions. The course integrates marketing decision making within the context of manufacturing and financial dimensions of a business organization.

Taught By
Puneet Manchanda
Puneet Manchanda
Isadore and Leon Winkelman Professor of Marketing
Professor Manchanda is the Isadore and Leon Winkelman Professor and Professor of Marketing at the RossSchool of Business. He was the Chair of the...
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A. Yesim Orhun
A. Yesim Orhun
Associate Professor of Marketing
Michael R. and Mary Kay Hallman Fellow
Marketing Faculty Doctoral Coordinator
Yeşim Orhun is a multi-method quantitative marketing scholar who works in the fields of industrial organization and behavioral economics. In one...
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