Strategic Thinking and Competitive Analysis --- Why do some firms perform better than other firms? What can you do to be more successful, to gain a competitive advantage, and to create shareholder value? Strategy is a useful framework for answering these questions and helping to set the action agenda for senior managers. This course focuses on participants adopting the perspective of the general manager who has overall responsibility for the performance of the firm or of a business unit within the firm. The objective of the course will be to help senior managers in thinking strategically (as opposed to operationally) and to develop the skills for formulating and executing strategy, competitive analysis and creating a competitive advantage.