Strategic Thinking and Competitive Analysis

Course Code
EMBA 636
Hours
3 hours
Type
Core
Offered
  • Winter 18
  • Winter 19
  • Winter 20

Strategic Thinking and Competitive Analysis --- Why do some firms perform better than other firms? What can you do to be more successful, to gain a competitive advantage, and to create shareholder value? Strategy is a useful framework for answering these questions and helping to set the action agenda for senior managers. This course focuses on participants adopting the perspective of the general manager who has overall responsibility for the performance of the firm or of a business unit within the firm. The objective of the course will be to help senior managers in thinking strategically (as opposed to operationally) and to develop the skills for formulating and executing strategy, competitive analysis and creating a competitive advantage.

Taught By
Brian Wu
  • Associate Professor of Strategy
  • Michael R. and Mary Kay Hallman Fellow
Xun (Brian) Wu is an Associate Professor of Strategy (with tenure) and Michael R. and Mary Kay Hallman Fellow at the Ross School of Business at the...
Brad Killaly
  • Associate Dean, Full-Time and Global MBA Programs
  • Clinical Assistant Professor of Strategy
Brad Killaly is the Associate Dean for the Full Time and Global MBA Programs. He returned to his alma mater in 2014, when he joined the Strategy...