Join us for an Exclusive Webinar with Maxim Sytch, Author of The Influence Economy

We are excited to invite you to a special webinar featuring Maxim Sytch, the Jack D. Sparks Whirlpool Corporation Research Professor of Business Administration at the University of Michigan’s Ross School of Business. Maxim will be discussing his groundbreaking new book, The Influence Economy, which explores how professional service firms shape buyer behavior and induce demand for unnecessary—and sometimes harmful—products and services.

About the Speaker: Maxim Sytch is a distinguished professor and researcher whose work examines the dynamics of influence, power, and collaboration within organizational networks. He has published in top academic journals like Academy of Management Journal, Harvard Business Review, and The Wall Street Journal. Maxim has won numerous accolades, including multiple Best Paper Awards and the Neary Teaching Excellence Award at the Ross School of Business. He is also the Associate Editor for Administrative Science Quarterly.

About the Book: In The Influence Economy, Maxim Sytch delves into the phenomenon of supplier-induced demand—where professional services such as consulting, marketing, banking, and legal firms create demand for unnecessary and often detrimental services and products. Through empirical analysis and interviews, Sytch identifies the specific conditions under which this influence is most potent and how it affects buyers’ decisions. The book challenges conventional wisdom and offers strategies for organizations and policymakers to mitigate these adverse effects.

Why Attend?

• Gain insights into how professional services influence buyer behavior.

• Understand the dynamics of supplier-induced demand and its consequences.

• Learn strategies to protect your organization from harmful consumption choices.

• Participate in a live Q&A with Maxim Sytch.

Don’t miss out on this unique opportunity to hear directly from one of the leading minds in organizational theory and influence economics. Register today and be part of this important discussion!