Tom Kinnear

Tom Kinnear

Professor Emeritus of Marketing

LLD Queen's University 2002
PhD University of Michigan 1972
MBA Harvard University 1968
BCom Queen's University 1966


Thomas C. Kinnear is D. Maynard Phelps Professor of Business Administration and Professor of Marketing, and founding Executive Director of the Samuel Zell and Robert H. Lurie Institute for Entrepreneurial Studies, at the Ross School of Business at the University of Michigan. He was former Eugene Applebaum Professor of Entrepreneurial Studies, Senior Associate Dean of the Business School and former Vice President for Development and Executive Officer for the University. He headed the $1.4 billion Campaign for Michigan in the 1990s. At Michigan, he has received awards for teaching excellence and service to the University. He holds an undergraduate degree and LLD (honoris causa) from Queen's University at Kingston, Ontario, an MBA from Harvard University, and a Ph.D. in Business Administration from the University of Michigan. He received the Herbert Dow Award for lifetime contributions in entrepreneurship to the University of Michigan and to the State of Michigan, and the Michigan Venture Capital Association "Lifetime Achievement Award".

He has previously held a faculty appointment at the University of Western Ontario Ivey School, and visiting appointments at Harvard University, Stanford University, and the European Management Institute (INSEAD) at Fontainebleau, France. His teaching and research interests are in the areas of entrepreneurial studies, strategic marketing planning, marketing and public policy, and market-based management. His Ph.D. dissertation examined the economic concept of "market failure" as it relates to ecological issues, especially pollution externalities. His research activity has resulted in publications in numerous scholarly journals including: the Journal of Marketing, the Journal of Marketing Research, the Journal of Consumer Research, the Journal of Public Policy and Marketing, and the Journal of Business Research. He is former editor of the Journal of Marketing and former founding editor of the Journal of Public Policy and Marketing. This latter journal publishes scholarly articles related to public policy and the marketplace, including issues of FTC and FDA regulations, and environmental dynamics of consumption.

Latest Faculty News & Research
Featured Books
Modern Marketing Research: Concepts, Methods, and Cases
Fred M. Feinberg, Thomas C. Kinnear, James R. Taylor
Illustrative and analytical, Modern Marketing Research: Concepts, Methods, and Cases, 2nd Edition is a comprehensive introduction to the practice of marketing research. The text treats marketing research design as an integrated process, walking students through each step, from identifying data sources to analyzing findings with various statistical methods. Making sense of complex marketing data...
StratSim Marketing, 2010 Edition
Thomas Kinnear
Marketing strategy is at the core of all decisions made in StratSimMarketing . It provides a dynamic learning environment where customer needs evolve, new products are introduced, and the economy and context change. Students must manage short- and long-term objectives by making integrated marketing decisions that also impact other functional areas of the business, such as operations and finance...