AVL Test Systems Inc.

Plymouth, MI; Turin, Italy; Graz, Austria
Project Goal

Perform a U.S. market assessment and recommend action steps for how to expand North American business.

Faculty Advisors
Michael Jensen
Michael Jensen
Professor of Strategy
My research focuses on the role of social structures in markets. I view markets as social structures that encompass social networks and cognitive...
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Marty Zimmerman
Marty Zimmerman
Clinical Professor Emeritus of Business Economics and Public Policy
Professor Zimmerman's career has spanned academia, government and business. He served as chief economist as well as group vice president at Ford Motor...
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AVL Test Systems Inc.
MAP Type
Full-Time MBA MAP
Industry
Manufacturing
Function
Strategic Planning
Region
United States: Midwest
Western Europe
Class Year
2015
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