BetterSite Ltd

Jerusalem, Israel
Share
Project Goal

Assess the U.S. market to develop a U.S. market entry strategy.

Faculty Advisors

Andy Lawlor
  • Lecturer of Entrepreneurship
  • Lecturer of Strategy
  • Director, Global MBA Projects for Ross & The William Davidson Institute
Andrew Lawlor's research focuses on entrepreneurship, new business development, corporate venturing, strategic planning, market development, and...
MAP Type
Evening MAP
Industry
Class Year
2019

More MAP Successes

Toledo, OH
Conduct a market assessment and formulate a business strategy for ecommerce growth.
Tel Aviv, Israel
Devise a market entry strategy for the OTC Acne Kit in the US.
Wuxi, China
Formulate a growth strategy that targets key high value customers.