BetterSite Ltd

Jerusalem, Israel
Project Goal

Assess the U.S. market to develop a U.S. market entry strategy.

Faculty Advisors

Andy Lawlor
  • Lecturer of Entrepreneurship
  • Lecturer of Strategy
  • Director, Global MBA Projects for Ross & The William Davidson Institute
Andrew Lawlor's research focuses on entrepreneurship, new business development, corporate venturing, strategic planning, market development, and...
MAP Type
Evening MAP
Class Year

More MAP Successes

Wuxi, China
Formulate a growth strategy that targets key high value customers.
New York, NY
Establish a long-term strategy for growth and diversification.
Tel Aviv, Israel
Devise a market entry strategy for the OTC Acne Kit in the US.