Brown-Forman

Louisville, KY, USA
Project Goal
Conduct a deep analysis of celebrity-backed brands, both successful and unsuccessful, from the last ten years to inform future marketing strategies for Spirits, and Brown-Forman at large
Faculty Advisors
James Westphal
James Westphal
Harvey C. Fruehauf Professor of Business Administration
Professor of Strategy
Co-Director of ICOS
Jim conducts research in the areas of strategic management and organizational theory, with a focus on social and psychological processes in corporate...
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Michael Metzger
Michael Metzger
Adjunct Assistant Professor of Marketing
Professor Metzger serves as a Lecturer on the faculty of the University of Michigan Ross School of Business in the Department of Marketing, where he...
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MAP Type
Full-Time MBA MAP
Industry
Consumer Packaged Goods
Function
Marketing/Sales
Region
United States: South
Class Year
2023
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