Centre for Responsible Business (CRB)

India
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Project Goal
Develop a marketing and branding strategy for the Manak Manch Program & India and Sustainability Standards (ISS) conference.

Faculty Advisors

Rajeev Batra
  • Sebastian S. Kresge Professor of Marketing
Rajeev Batra's research interests include the strategy and tactics of brand-building; global branding and advertising; marketing issues in emerging...

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