Centre for Responsible Business (CRB)

India
Share
Project Goal
Develop a marketing and branding strategy for the Manak Manch Program & India and Sustainability Standards (ISS) conference.

Faculty Advisors

Rajeev Batra
  • Sebastian S. Kresge Professor of Marketing
Rajeev Batra's research interests include the strategy and tactics of brand-building; global branding and advertising; marketing issues in emerging...

More MAP Successes

St. Louis, MO
Build a new near-core product or service business for Boeing.
Peru and China
Identify a winning Chinese and Hong Kong corporate and marketing strategy and develop a three year market entry and growth plan for this market.
Columbus, OH
Complete a business assessment and identify opportunities to better serve First Responders' nutritional needs.