Faurecia

San Francisco, CA

Project Goal

Develop a New Market Entry strategy for Faurecia in MaaS (Mobility as a service) in North America.

Faculty Advisors

Tom Lyon

Dow Professor of Sustainable Science, Technology and Commerce

Professor of Business Economics and Public Policy

Professor of Environment and Sustainability

Thomas P. Lyon holds the Dow Chair of Sustainable Science, Technology and Commerce, with appointments in both the Ross School of Business and the...

James Westphal

Harvey C. Fruehauf Professor of Business Administration

Professor of Strategy

Co-Director of ICOS

Jim conducts research in the areas of strategic management and organizational theory, with a focus on social and psychological processes in corporate...

MAP Type

Industry

Function

Region

Class Year

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