Faurecia

San Francisco, CA
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Project Goal
Develop a New Market Entry strategy for Faurecia in MaaS (Mobility as a service) in North America.

Faculty Advisors

Tom Lyon
  • Dow Professor of Sustainable Science, Technology and Commerce
  • Professor of Business Economics and Public Policy
  • Professor of Environment and Sustainability
Thomas P. Lyon holds the Dow Chair of Sustainable Science, Technology and Commerce, with appointments in both the Ross School of Business and the...
James Westphal
  • Harvey C. Fruehauf Professor of Business Administration
  • Professor of Strategy
  • Co-Director of ICOS
Jim conducts research in the areas of strategic management and organizational theory, with a focus on social and psychological processes in corporate...

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