Faurecia

San Francisco, CA
Share
Project Goal
Develop a New Market Entry strategy for Faurecia in MaaS (Mobility as a service) in North America.

Faculty Advisors

Tom Lyon
Tom Lyon
  • Dow Professor of Sustainable Science, Technology and Commerce
  • Professor of Business Economics and Public Policy
  • Professor of Environment and Sustainability
Thomas P. Lyon holds the Dow Chair of Sustainable Science, Technology and Commerce, with appointments in both the Ross School of Business and the...
Read more
James Westphal
James Westphal
  • Harvey C. Fruehauf Professor of Business Administration
  • Professor of Strategy
  • Co-Director of ICOS
Jim conducts research in the areas of strategic management and organizational theory, with a focus on social and psychological processes in corporate...
Read more
MAP Type
Full-Time MAP
Industry
Function
Region
Class Year
2019

More MAP Successes

Shinola Detroit LLC
Detroit, MI; Chicago, IL and Boston, MA
Study and potentially assist in facilitating Shinola's potential entry into a new product category.
Read more
Vail Resorts
Broomfield, CO; Brighton, MI and Wilmot, WI
Develop a strategic marketing plan to drive growth of season pass sales and destination visitation from urban markets.
Read more
GE Power
Schenectady, NY and India
Develop a market assessment and partnership strategy for a new set of energy products and services focused on the base-of-the-pyramid.
Read more