HCP Packaging

Shanghai

Project Goal

Assess the most likely direction and magnitude of changes to the worldwide beauty market driven in the wake of Covid-19, and chart out a roadmap for HCP Packaging to respond under different scenarios.

Faculty Advisors

Andy Lawlor

Lecturer of Entrepreneurship

Lecturer of Strategy

Director, Global MBA Projects for Ross & The William Davidson Institute

Andrew Lawlor's research focuses on entrepreneurship, new business development, corporate venturing, strategic planning, market development, and...

MAP Type

Industry

Function

Region

Class Year

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