HCP Packaging

Shanghai
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Project Goal
Assess the most likely direction and magnitude of changes to the worldwide beauty market driven in the wake of Covid-19, and chart out a roadmap for HCP Packaging to respond under different scenarios.

Faculty Advisors

Andy Lawlor
  • Lecturer of Entrepreneurship
  • Lecturer of Strategy
  • Director, Global MBA Projects for Ross & The William Davidson Institute
Andrew Lawlor's research focuses on entrepreneurship, new business development, corporate venturing, strategic planning, market development, and...
Region
Class Year
2021

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