High/Scope

Ypsilanti, MI, USA
Project Goal
Conduct a situation analysis of HighScope and other similar educational nonprofits and create a high-level marketing strategy that will position the company as a more recognized brand of excellence in the Early Childhood Education industry.
Faculty Advisors
Ted London
Ted London
Ford Motor Company Clinical Professor of Business Administration
Senior Research Fellow, William Davidson Institute
Ted London is the Ford Motor Company Clinical Professor and Area Chair of Business Administration at the University of Michigan’s Ross School of...
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MAP Type
Online MBA
Industry
Education/Government/Non-Profit
Function
Marketing/Sales
Region
United States: Midwest
Class Year
2023
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