Ypsilanti, MI, USA
Project Goal
Conduct a situation analysis of HighScope and other similar educational nonprofits and create a high-level marketing strategy that will position the company as a more recognized brand of excellence in the Early Childhood Education industry.

Faculty Advisors
Ford Motor Company Clinical Professor of Business Administration
Senior Research Fellow, William Davidson Institute
Ted London is the Ford Motor Company Clinical Professor at the University of Michigan’s Ross School of Business and a senior research fellow at the...
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