Michigan Economic Development Corporation

Lansing, MI, Detroit, MI
Project Goal

Develop a new methodology for how to segment business customers and identify companies with growth potential

Faculty Advisors
Arthur F. Thurnau Professor
Professor of Business Administration
Dr. Michael Gordon is the Arthur F. Thurnau Professor of Social Entrepreneurial Studies and past Associate Dean for Information Technology. His...
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Associate Professor of Marketing
Katherine Burson explores judgment and decision making in consumer behavior, specifically examining systematic biases in self assessment such as over-...
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