Microsoft Corporation

Seattle, WA
Share
Project Goal
Rethink how Microsoft? digital assistant Cortana can bridge the work-life divide to help people be more productive.

Faculty Advisors

M.S. Krishnan
  • Associate Dean for Executive Programs
  • Accenture Professor of Computer Information Systems
  • Professor of Technology & Operations
Dr. M. S. Krishnan (“Krishnan”) is the Associate Dean, Executive Education and Executive-MBA, Accenture Professor of Computer Information...
James Westphal
  • Harvey C. Fruehauf Professor of Business Administration
  • Professor of Strategy
  • Co-Director of ICOS
Jim conducts research in the areas of strategic management and organizational theory, with a focus on social and psychological processes in corporate...

More MAP Successes

Shannon, Ireland
Determine the optimum production labor mix and aircraft mix for Atlantic Aviation.
London, UK and Dallas, TX
Create an easy to access portal to share consumer research across regions and channels.
Seattle, WA
Conduct a competitive analysis for 2-3 business verticals and recommend what selections and features to prioritize within each vertical.