Microsoft Corporation

Redmond, WA;San Francisco, CA
Project Goal
Suggest an innovative business model focused on defining new go-to-market strategies for intelligent applications and solutions.
Faculty Advisors
M.S. Krishnan
M.S. Krishnan
Accenture Professor of Computer Information Systems
Professor of Technology & Operations
Dr. M. S. Krishnan (“Krishnan”) is the Accenture Professor of Computer Information Systems and Professor of Technology and Operations at the Ross...
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James Westphal
James Westphal
Harvey C. Fruehauf Professor of Business Administration
Professor of Strategy
Co-Director of ICOS
Jim conducts research in the areas of strategic management and organizational theory, with a focus on social and psychological processes in corporate...
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MAP Type
Full-Time MBA MAP
Industry
Technology
Function
Strategic Planning
Region
United States: West
Class Year
2018
More MAP Successes
The Dow Chemical Company
Midland, MI; Chicago, IL; Philadelphia, PA; Houston, TX
Create a digital transformation strategy and implementation plan for parts of Dow's value chain.
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