Nature and Nurture Seeds

Dexter, MI, USA
Project Goal
Analyze Google and Shopify data to improving advertising ROI, marketing strategies for growth, and assess customer acquisition, conversion & retention trends.
Faculty Advisors
Anocha Aribarg
Anocha Aribarg
Professor of Marketing
Prof. Aribarg’s research interests involve fusing psychology and consumer behavior theories with Bayesian statistical and econometric modeling to draw...
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Lennart Baardman
Lennart Baardman
Assistant Professor of Technology and Operations
Lennart Baardman is an Assistant Professor of Technology & Operations in the Ross School of Business at the University of Michigan since 2019. His...
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MAP Type
MBAn Consulting Studio
Industry
Manufacturing
Function
Marketing/Sales
Region
United States: Midwest
Class Year
2023
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