Pepsi Co.
White Plains, NY
Project Goal
Develop a strategic business plan detailing how to best unlock the power of the brand to generate new, alternative revenue streams
Project Detail
PepsiCo commissioned its MAP team to take the Pepsi brand "beyond the bottle." Students developed a strategic business plan detailing how to best unlock the power of the brand to generate new, alternative revenue streams that drive brand equity and relevant connections with consumers.
Photo Gallery
Faculty Advisors
More MAP Successes
Rockville, MD
Develop a strategy to direct members to urgent care/clinical decision units (CDU) and reduce over utilization of emergency departments.
Seattle, WA
Determine how Ookla can create a new business line that leverages its assets.
St. Paul, MN
Develop mergers and acquisition process and conduct due diligence on several acquisition targets