Royal DSM

Geleen, The Netherlands
Project Goal
Devise a business plan and go-to-market strategy for Royal DSM's new Anti-Reflective Coating Technology for Aftermarket (ARCA) applications in key markets.
Faculty Advisors
Lynda Oswald
Lynda Oswald
Louis and Myrtle Moskowitz Research Professor of Business and Law
Lynda J. Oswald is the Louis and Myrtle Moskowitz Research Professor of Business and Law at the Stephen M. Ross School of Business at the University...
Read more
Anocha Aribarg
Anocha Aribarg
Professor of Marketing
Prof. Aribarg’s research interests involve fusing psychology and consumer behavior theories with Bayesian statistical and econometric modeling to draw...
Read more
MAP Type
Full-Time MBA MAP
Industry
Other
Function
Marketing/Sales
Region
Western Europe
Class Year
2018
More MAP Successes
Uber
Mexico City, Mexico
Define a value-adding CPG strategy for Uber Eats in Latin America, leveraging data and app spaces.
Read more
Microsoft Corporation
Redmond, WA
Assess the impact of using exclusive release windows for game titles within Xbox's Game Pass subscription service.
Read more