University of Michigan

Ann Arbor, MI, USA

Project Goal

Analyze UMS multi-buyer and single ticket purchase data to track pre-pandemic to post pandemic attendance to improve re-engagement of the lost but not forgotten patrons.

Faculty Advisors

Hyun-Soo Ahn

Ford Motor Company Co-Director of the Joel D. Tauber Institute for Global Operations

Professor of Technology and Operations

Hyun-soo Ahn is a professor of Technology and Operations and Ford Motor Co. Director of Tauber Institute for Global Operations at the University of...

Justin T. Huang

Assistant Professor of Marketing

Justin T. Huang is an Assistant Professor of Marketing at University of Michigan Ross School of Business. His research combines economic theory and...

MAP Type

MBAn Consulting Studio

Industry

Education/Government/Non-Profit

Function

Marketing/Sales

Region

United States: Midwest

Class Year

2023

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