Justin T. Huang is an Assistant Professor of Marketing at University of Michigan Ross School of Business. His research combines economic theory and marketing tools such as dynamic structural modeling with industry knowledge to explore how digital platform design affects user behavior and incentives in online environments including studies on online marketplaces, social networks, influencer marketing, and livestreaming. Justin's work is highly relevant to content creators, consumers, advertisers, and technology platforms as they navigate questions surrounding ranking and displaying content, driving organic content creation, and managing long-term growth.

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