Justin T. Huang

Justin T. Huang is a researcher and LEO Lecturer of Marketing at University of Michigan Ross School of Business, where he teaches and coordinates the undergraduate marketing core. His research examines digital platforms, content creation, and the interactions between business & society, with interests spanning platform design, influencer marketing, advertising technologies, AI, and content moderation. His work has been published in leading journals including Marketing Science, Nature Human Behaviour, and Information & Management. His research on the economic costs of anti-Asian racism during the COVID-19 pandemic received extensive media attention, including coverage by NBC, NPR, the Associated Press, Washington Post, and The Hill. Other research projects examine advertising applications of generative AI, the role of language in influencer marketing, the dynamics of live streaming platforms, and political bias in content moderation on social media.

In addition to his teaching and scholarship, Huang is a regular commentator on business and technology trends. He has been interviewed by outlets including Good Morning America, The Detroit News, Axios, Nikkei, the Australian Broadcasting Corporation, and NPR on topics including TikTok regulation, social media trends, online platform governance, and the Asian American experience. He also collaborates with businesses and nonprofits through Ross’s action-based learning programs.

Huang received his Ph.D. in Marketing from the Stanford Graduate School of Business, and dual B.S. in Mathematics and B.A. in Economics from the University of Maryland.