20 Questions With Ronak Shah, MBA ’06

After graduating from the Ross School of Business, Shah started in product management at Apple in 2006. In his 18-year career there, he’s worked on some of the company’s most ambitious projects and built a wealth of expertise in protecting users' privacy and security. Now, as a director of product management, he leads a team committed to continuously improving and expanding upon Apple’s software products.

“Our team serves as the customer voice during product development while working with our world-class engineering and design teams,” Shah said. “We also create the launch story and speak to media and consumers about why our products matter.”

To learn more about Shah’s background, career at Apple, favorite memories from Michigan Ross, and more, we asked him to answer our 20 questions.

What’s your favorite part of your job?

One of my favorite aspects of my job is the opportunity to work on products that enrich users’ lives and enable them to do the things that matter most to them as simply and easily as possible. It’s incredibly rewarding to know that the work we do directly impacts so many users, making their daily tasks easier, safer, and more delightful. I love being part of a process that takes an idea from concept to reality, especially when the end result is something that becomes an integral part of a user’s day-to-day life. Seeing the tangible impact of our work in the hands of real people is what drives me and keeps me passionate about what I do.

What is your proudest accomplishment in your career so far?

It's impossible to single out one accomplishment, but I am incredibly proud of our work on protecting user privacy at Apple. Apple's approach to privacy is designed with the belief that privacy is a fundamental human right. We're committed to minimizing personal data collection, processing data on the device whenever possible, and providing transparency and control to users over their personal information. This philosophy has been a guiding principle in my work, ensuring that our products not only excel in functionality but also in safeguarding user privacy.

You started your career in software engineering. What got you interested in moving into product management?

When I arrived at Michigan Ross, I was planning to move into management consulting. However, my career path took a pivotal turn after I attended an Apple recruiting event, where an Apple executive spoke about the role of product management at Apple. They shared how product managers are integral to both developing the product and launching it to the world, bridging the strategic and marketing sides of the business.

I found it inspiring, as it highlighted the opportunity to influence the creation of innovative products and drive their market success. That moment reshaped my career aspirations, leading me to pursue product management, where I could combine my technical background with the marketing skills I learned at Ross to play a direct role in shaping products that impact millions of people.

What’s something people may not know about working in product management?

One aspect of product management that might surprise people is just how much of a balancing act it is. As product managers, our role goes beyond the technical side of product development; we also coordinate the interests and expectations of a wide array of stakeholders. This includes not only engineering and design but also marketing, communications, public relations, legal, and finance. Our goal is to align all these perspectives to ensure the successful launch of the product. 

Biggest challenge you’ve overcome?

A significant challenge I overcame early in my career was dealing with imposter syndrome. When I first started, I often felt like I didn't belong or wasn't qualified enough despite my achievements and role, in part because of the high visibility of the products I was working on. Overcoming this involved a lot of self-reflection, seeking guidance from mentors, and realizing that many of my colleagues shared similar feelings. Learning to trust my skills and contributions helped me to not only grow in my role but also to support others experiencing the same doubts.

If you could go back in time, what advice would you give the person you were 10 years ago?

If I could give myself advice 10 years ago, I'd stress the importance of staying adaptable and flexible. The landscape of any industry, especially technology, can change rapidly, and the ability to adjust and embrace change is crucial. I'd tell my younger self to be open to new opportunities and learning experiences, as they are the stepping stones to personal and professional growth. Embracing change rather than resisting it can lead to unexpected and rewarding paths in one's career.

What was your favorite experience at Michigan Ross?

One of my favorite memories from business school was participating in a Multidisciplinary Action Project, where I had the opportunity to work on a project for Intel Corp. in Hong Kong. It was an incredible experience that gave me a taste of what it's like to work in China, exposing me to the fast-paced business environment there. I built lasting relationships with my teammates and the Intel team, and we worked on an exciting project that allowed me to apply my skills in a real-world, international context. I was also exposed to teammates with consulting, marketing, and finance backgrounds, and I learned a great deal from their diverse perspectives. It was a transformative experience that solidified my passion for technology.

Did you have a favorite professor?

My favorite professor at business school was Prashant Kale, who taught my Introduction to Corporate Strategy course. Ironically, his class was the very first one I attended on my first day at Ross, and the first case we discussed that day was about Apple and its system software. Little did I know then that I would end up working on that very system software and advancing it for the next 19 years. Professor Kale's insights and approach to strategy were incredibly inspiring and set the tone for my entire experience at Ross and, ultimately, my career path.

What’s one thing you learned in business school that you’ll never forget?

One of the most valuable lessons I learned in business school that I'll never forget is the importance of systematic thinking when building a strategy. Business school taught me that a successful strategy isn't just about having a great idea; it's about methodically analyzing the market, understanding the competitive landscape, and aligning all aspects of the team toward a common goal. This approach to thinking has been a guiding principle in my career, helping me make well-informed decisions and effectively navigate complex challenges in my product areas.

What do you miss about Michigan Ross/Ann Arbor?

If you ask me what I miss most about Ann Arbor, it's a tough call between the electric energy of football Saturdays and the unforgettable Reuben at Zingerman's. There’s nothing quite like being one of over 100,000 fans packed into the Big House — it's a sea of maize and blue that feels like a world of its own. And, of course, that Reuben is on a level of its own, too. Both are pure Ann Arbor magic that I wish I could bottle up and take with me.

How has your degree helped you in your career?

Having come from an engineering background, my MBA at Ross was transformative in broadening my understanding of the business world, particularly in marketing. Before business school, I had little exposure to marketing, but at Ross, I learned the core principles that have been crucial in my career. Those lessons in understanding the customer, crafting the right message, and strategically positioning a product have been invaluable in my role as a product manager. They’ve played a key role in how I think about messaging and launching products effectively.

Do you have any advice for current or incoming Ross students?

Build relationships with your classmates and professors — it’s one of the most valuable aspects of your time at Ross. These connections can lead to lifelong friendships, mentorships, and professional networks that will support you throughout your career. I still keep in touch with some of my professors long after my time at Ross, and their guidance continues to be invaluable. The relationships you build are just as important as the knowledge you gain, so take the time to nurture them.

Favorite TV show to binge?

I recently binged Succession, and I was hooked from the first episode. The cutthroat business moves, constant power struggles, and the lengths people will go to for control kept me on the edge of my seat.

Your favorite book?

One of my favorite recent reads is Range by David Epstein, which challenges the conventional wisdom that early specialization is essential for success. Instead, it argues that a broad range of experiences and a generalized skill set can be more advantageous, particularly in rapidly changing and complex fields. The book suggests that those who embrace diverse experiences and interdisciplinary learning are often more innovative and adaptable than those who focus narrowly.

As a product manager at Apple, this concept resonates deeply with me. We strive to blend technology with the liberal arts, creating products that enrich the daily lives of our users. The book's emphasis on interdisciplinary thinking aligns with how I approach product development — by valuing a wide range of perspectives and skills, we're able to innovate and meet the complex needs of our customers more effectively.

Favorite comfort food?

My favorite comfort food has to be Buffalo wings, hands down — a habit I developed at Spots in Ann Arbor.

First album/CD you ever bought?

I'm a bit embarrassed to admit, but the first two CDs I ever bought were MC Hammer's Please Don't Hurt 'Em and Vanilla Ice's Ice Ice Baby. Yes, I was all in on the early '90s hip-hop scene. Those CDs were like my musical training wheels — thankfully, my playlists have evolved since then!

First website you access in the morning?

The first website I check every morning is Techmeme. It's my go-to source for catching up on the day's tech news and helping me stay informed about the latest industry trends and updates.

Most used app on your phone?

The most used app on my phone is probably Messages — I'm constantly firing off texts all day. It’s like my thumbs are on a never-ending marathon, whether it’s planning, coordinating, or just sharing the odd laugh. For the record, my emoji game is as strong as my text game!

What’s your pet peeve?

My greatest pet peeve is when people show poor listening skills. Listening isn’t just about hearing words; it’s about understanding, engaging, and connecting. It’s key to being a great teammate, and honestly, it shouldn’t be as rare as a quiet group chat. Let’s all tune in a little better; the world could always use more great listeners.

Favorite sport to watch?

It will come as no surprise that I religiously watch our Michigan Wolverine football team on fall Saturdays! Since graduating from Ross, I haven't made it to many games, but last year, I was lucky enough to attend the legendary Ohio State game with my kids and even make it to the National Championship game with my friends from my Michigan days. Cheering for Michigan in such pivotal games was like jumping back into my college days — full of spirit and just a touch of nostalgia!