Proxy Advisors Have Inherent Incentive to Create Controversy, New Paper Finds

Professional proxy advisors have an incentive to publicly recommend a vote contrary to what company management proposes, according to a new paper by Ross School of Business Associate Professors of Finance Nadya Malenko and Andrey Malenko. That doesn’t necessarily mean that the advisors make misleading recommendations, but it does suggest investors should be aware of the situation, they argue.

The paper — co-authored with Chester Spatt of Carnegie Mellon University — recently received several honors, including the Charles River Associates Award for the best paper on corporate finance from the 2022 Western Finance Association Meeting/Conference; the Best Paper Award at the 2022 China International Conference in Finance; and the award for the Best Working Paper from the European Corporate Governance Institute. 

Proxy advisors are firms that analyze proposals to be voted on by a company’s shareholders, and then sell their analysis to the shareholders. Although they have existed since the 1980s, they have become more prominent lately due to the rise of institutional investors, which have large portfolios and need the proxy advisors’ services. At the same time, proposals to be voted on have become more complex, Nadya Malenko explained in a recent interview. 

The detailed research reports that proxy advisors provide to their clients are private, but their bottom-line recommendations on how to vote often become public knowledge through the media.

In an earlier paper, Nadya Malenko found that proxy advisors are directly responsible for moving an average of 25% of the votes on proposals related to executive compensation. Whether this strong influence should be a concern depends on the quality of proxy advisors’ advice, she noted. 

“If they're providing informative research and recommendations, that's great because they are making voters more informed. But if the quality of advice is poor, then this influence is concerning,” Nadya Malenko said. 

The Malenkos’ paper focuses on a fundamental conflict: Advisors’ research reports are more valuable to the shareholders if the outcome of the vote is uncertain. Therefore, proxy advisors have an incentive to make recommendations that are “controversial” and go against what the company proposes, Nadya Malenko explained. 

“If we think about their business model, they are sellers of information. They get their profits from selling their research to shareholders,” she said. “By biasing their recommendations against the more likely alternative, proxy advisors give shareholders more incentives to invest in information.”

She noted that the findings in the paper do not necessarily mean that proxy advisors actually make bad recommendations in practice. “This is a theory paper; it highlights that this problem, this fundamental conflict of interest, exists. What we cannot say is whether this is really driving recommendations. We hope the next step for empirical research will be to investigate that.”
Meanwhile, however, the paper could lead to potential reforms to address the conflict of interest. 

“We hope our paper will create useful conversation,” Nadya Malenko said. “One possible policy implication is to not allow these public recommendations. The proxy advisors’ report could offer all the analysis, but would not conclude with a proscriptive recommendation to vote yes or no. It’s not necessarily an optimal solution, but under certain circumstances it could help.”