The Asia Business Conference (ABC) is the longest student-run conference in North America focused on Asia business. For 30 years, the landmark conference has brought leaders of multinational companies and organizations to the University of Michigan's Stephen M. Ross School of Business to discuss issues facing the Asian markets. Some notable speakers from previous conferences included C-level executives at General Motors, Nike, Morgan Stanley, Google, BCG, and Nomura. Through networking sessions and panel discussions, the annual event provides excellent opportunities for attendees to connect with speakers.