Digital Transformation and Innovation
Incorporate technology into your business strategy with applicable frameworks and practical examples of how to use digital innovation to gain a competitive advantage.
Strengthen your digital fluency by applying current and future information systems, digital strategies, and practices.
- Create a compelling business case: Create a new strategic tech initiative and leverage technology to innovate your entire business model. Research finds that companies with innovation-focused cultures are more likely to succeed in digital transformations.
- Identify potential risks and challenges of new digital applications: Develop proactive strategies to address risks, mitigations, and remediation steps associated with adopting new digital technologies.
- Align digital strategies with business goals: Learn how to better support digital initiatives that further your organization’s mission, enhance collaboration with tech experts, and improve operational efficiency.
- Leverage leading technologies for business growth: Gain a comprehensive understanding of Fourth Industrial Revolution technologies such as Artificial Intelligence (AI), Application Programming Interfaces (APIs), Robotic Process Automation (RPA), and Distributed Ledger Technology (DLT).
- Strengthen organizational security: Learn how to identify security risks and improve data management to protect your organization from potential data breaches.
- Business unit, general, and regional managers, directors, and other manager/leader titles
- Senior and mid-level leaders, including management, finance, sales, legal, and computer engineering
- Organization team leaders and individual leaders of all levels in the organization and across varied industries
- Leaders committed to driving new growth opportunities in their organization, accelerating careers in rapid tech-induced change, developing a tech mindset, and minimizing multidimensional risk
This course will introduce you to new business models and value-generating opportunities enabled by Fourth Industrial Revolution (4IR) technologies such as artificial intelligence, digital interfaces, digital platforms, and big data. You will leave with applicable frameworks and practical examples of how to use digital innovation to gain a competitive advantage.
Every aspect of our in-person and online programs is designed to deliver you a truly world-class experience.
World-renowned Ross faculty experts will guide you through the latest tools and frameworks to enhance your individual and team leadership capabilities while you engage with global participants across diverse industries.
Program directors work closely with faculty before, during, and after the program to ensure you achieve your objectives. Through dynamic, immersive learning experiences–including assessments, simulations, expert panels, and action-based applications–you’ll leave with an actionable plan to implement meaningful change in your organization.
Program managers facilitate a seamless transition between classroom and off-site activities and assist with anything you might need–ensuring your focus is on learning, not logistics.
For more program details, including topics and structure, download the program brochure.
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Learn from the same faculty who teach in our highly-ranked degree programs
- Receive a digital badge to showcase on LinkedIn and other social media platforms.
- Earn credit(s) toward the Distinguished Leader Certificate (DLC) for qualifying in-person or online programs. (Only one eligible online program can be counted toward the DLC.)