The Power of Persuasion: Strategies for Professional Impact
Drive change and influence stakeholders with essential persuasion techniques.
Go beyond the reach of formal job titles and gain evidence-based strategies for influencing stakeholders.
- Expand influence beyond your role: Develop expertise in influence strategies to amplify your value within your organization and beyond.
- Learn over 30 proven influence techniques: Learn and apply over 30 evidence-based strategies, from persuasion and negotiation to active listening and non-verbal cues.
- Practice in a unique simulation: Gain hands-on experience with interactive exercises and receive personalized feedback.
- Strengthen relationships and build buy-in: Understand stakeholder motivation and how to leverage relational influence to enhance your persuasive impact.
- Avoid disruptive influencers: Learn how to protect yourself from the unwanted influence of others.
- Apply learning immediately with an influence toolkit: Take away practical frameworks and strategies to build lasting influence habits in your career.
- Leaders at all levels and functions
- Employees in customer-facing, boundary-spanning, and cross-functional roles
- People seeking a unique, sustainable leadership development experience
- Teams seeking extraordinary results due to enhanced influence
Being effective at influencing diverse stakeholders is a critical component of being an effective leader. You influence others when you drive change, present your ideas to your superiors or peers, negotiate a deal, or sell your products or services. In many situations, the reach of your formal authority--your job rank and title--is limited. The reach of formal authority is becoming even more limited in contemporary organizations, which are flatter, more cross-functional, and increasingly populated by generations who are less receptive to formal titles.
Consider the following questions:
- How much influence do you have at work? Do your colleagues, partners, and customers pay attention to your ideas? Can you get things done without relying on formal authority?
- Would you like to be more effective in influencing a diverse workforce, which is increasingly less responsive to formal authority?
- Do you need to be more effective in influencing stakeholders beyond your organization: investors, customers, suppliers, distributors, partners, or competitors?
- Do you need to be more effective at influencing your superiors?
Every aspect of our in-person and online programs is designed to deliver you a truly world-class experience.
World-renowned Ross faculty experts will guide you through the latest tools and frameworks to enhance your individual and team leadership capabilities while you engage with global participants across diverse industries.
Program directors work closely with faculty before, during, and after the program to ensure you achieve your objectives. Through dynamic, immersive learning experiences–including assessments, simulations, expert panels, and action-based applications–you’ll leave with an actionable plan to implement meaningful change in your organization.
Program managers facilitate a seamless transition between classroom and off-site activities and assist with anything you might need–ensuring your focus is on learning, not logistics.
For more program details, including topics and structure, download the program brochure.
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Learn from the same faculty who teach in our highly-ranked degree programs
- Receive a digital badge to showcase on LinkedIn and other social media platforms.
- Earn credit(s) toward the Distinguished Leader Certificate (DLC) for qualifying in-person or online programs. (Only one eligible online program can be counted toward the DLC.)