Action-Based Learning Projects:
MAP & Consulting Studio
Detroit, MI
Detroit, MI
2025
Weekend MBA MAP
Market Analysis and Assessment
Create a business case for our real estate company to expand services to include non-Michigan markets. For our Detroit-based holdings, develop 2-3 initiatives to drive visitor attraction and retention, which may include a membership/loyalty program.
Faculty Advisors
Virtual
Virtual
2025
MBAn Consulting Studio
Financial Analysis and Planning
Develop a dynamic, interactive dashboard for Omega, providing in-depth analysis of sales performance, customer behavior, and sales team effectiveness. Leverage advanced data analysis and predictive modeling to offer actionable insights and strategic recommendations to enhance sales, optimize customer retention, and identify new market opportunities.
Faculty Advisors
Brentwood, New Hampshire
Brentwood, New Hampshire
2025
Weekend MBA MAP
Go-To-Market Strategy
Conduct a competitive assessment and market segmentation for the $1B US roof underlayment product category for the growing metal and tile roof cladding segments. Develop a business and product portfolio strategy that will enable Owens Corning to quickly grow sales and market share.
Faculty Advisors