Ranked #4 by U.S. News & World Report, the Michigan Ross BBA Program is one of the best undergraduate business program in the world. Explore what makes our inclusive community of learners so unique.
At Michigan Ross, you gain more than just a first-class business education. Our collaborative, supportive, inclusive community enriches your experience, and sets you up with a lifetime network of friends across the globe.
The work of Michigan Ross faculty influences the world’s largest companies and global economies. Every day we’re creating real-world solutions for the most pressing challenges in our world.
Opening a new, dedicated location in downtown Los Angeles provides greater access to a world-class business education for students and professionals on the West Coast.
Develop a comprehensive marketing strategy and effective follow-up communication system with members and clients to improve acquisition and retention of new and existing members.
Conduct research and develop a launch strategy for a new outdoor gear and travel product focused on families with grade school children who travel and enjoy outdoor activities.
Perform a customer journey analysis for the Workit Health Programs, evaluate the pricing strategy, and propose a competitive market positioning for this online telemedicine program.
Implement an interactive mapping program to help pinpoint high-scoring areas in Wayne County for refugee housing funding applications that go through a competitive scoring process.
