Ranked #4 by U.S. News & World Report, the Michigan Ross BBA Program is one of the best undergraduate business program in the world. Explore what makes our inclusive community of learners so unique.
At Michigan Ross, you gain more than just a first-class business education. Our collaborative, supportive, inclusive community enriches your experience, and sets you up with a lifetime network of friends across the globe.
The work of Michigan Ross faculty influences the world’s largest companies and global economies. Every day we’re creating real-world solutions for the most pressing challenges in our world.
Opening a new, dedicated location in downtown Los Angeles provides greater access to a world-class business education for students and professionals on the West Coast.
Continue last year’s project work and create a transformational riverfront between the Medical and North Campuses. Add new walkable/bikeable transit connections, placemaking retail, & affordable/middle income and market rate housing.
Perform a customer journey analysis for the Workit Health Programs, evaluate the pricing strategy, and propose a competitive market positioning for this online telemedicine program.
Create and deliver a marketing plan for CampDoc.com that includes a ROI analysis of current marketing efforts, feedback on the price and positioning strategy, and recommendations on how to increase retention rates.
Conduct research and develop a launch strategy for a new outdoor gear and travel product focused on families with grade school children who travel and enjoy outdoor activities.
Design and develop a retail repositioning strategy that will be used to assist a wide variety of developers working to curate a successful mix of retail based on current consumer preferences and available space.
