Previously, it was commonly believed that the media had little role to play in capital markets -- that they neither produced information nor disseminated information in a meaningful manner. Professor Greg Miller questioned this logic and set out to see if there was empirical evidence that would support such an assumption. 

Miller found that the business press acted as a corporate watchdog that was instrumental in uncovering financial misconduct. As such, the business press was no longer viewed as talking heads, but as investigative journalism which brought value to the market through the governance role it played. With the more recent introduction of social media, many believed that social media had no role to play in capital markets. A team of researchers from U-M, including Beth Blankespor, Miller, and Hal White, decided to take a novel approach and see if social media could improve capital market outcomes. 

Their work was the first to show that social media played an important role in disseminating corporate financial information. Their foundation of research was instrumental in corporate investor relation groups adopting social media to disseminate information to market participants.