Karishma Lunawat

I have a bachelor's degree in Electronics and Telecommunication Engineering. I started my career by founding a digital marketing company that served hospitality clients exclusively. Through this experience, I learned a lot about growing a business and building strong relationships with clients. Later, I joined PriceLabs as one of the founding employees, where I built and led the customer success function. I am deeply passionate about customer-centric strategy and operations. 

With my family business being in import/export of fresh produce, I became interested in Supply Chain Management, especially in how it relates to food technology and international trade. This led me to explore how technology can improve supply chain processes. I am neck-deep into entrepreneurship, and I envision myself running a successful food tech venture. I'm currently pursuing my Master's of Supply Chain Management at Ross, where I'm learning a lot about entrepreneurship, thanks to the Zell Lurie Institute. The faculty and resources here are amazing and they've helped me develop my ideas for using technology and entrepreneurship to make a positive impact.