Explore the faculty research, thought leadership, and groundbreaking philosophies that established Michigan Ross as one of the world’s top business schools.
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Previously, it was commonly believed that the media had little role to play in capital markets -- that they neither produced information nor disseminated information in a meaningful manner. Professor Greg Miller questioned this logic and set out to see if there was empirical evidence that would support such an assumption.
Miller found that the business press acted as a corporate watchdog that was instrumental in uncovering financial misconduct. As such, the business press was no longer viewed as talking heads, but as investigative journalism which brought value to the market through the governance role it played. With the more recent introduction of social media, many believed that social media had no role to play in capital markets. A team of researchers from U-M, including Beth Blankespor, Miller, and Hal White, decided to take a novel approach and see if social media could improve capital market outcomes.
Their work was the first to show that social media played an important role in disseminating corporate financial information. Their foundation of research was instrumental in corporate investor relation groups adopting social media to disseminate information to market participants.
![MROSS logo](/sites/default/files/styles/max_650x650/public/images/impact_ideas/mross-logo-bug_impact_2.png?itok=glH1c_Y8)
In 1993, former Michigan Ross finance faculty member Victor Ng, co-authored a paper that is among the top 50 most cited papers in finance. Ng's paper defines the news impact curve, which measures how new information is incorporated into volatility estimates. His paper compares and estimates various new and existing autoregressive conditional heteroskedasticity models, including a partially nonparametric one, with daily Japanese stock return data. New diagnostic tests are presented which emphasize the asymmetry of the volatility response to news. Ng's results suggest that the Glosten, Jagannathan, and Runkle Model is the best parametric model. This path-breaking paper demonstrates the use of a new methodology to show the impact of news on stock prices, probably the most important function of financial markets.
![Venky Nagar](/sites/default/files/styles/max_650x650/public/images/impact_ideas/venky-nagar.jpeg?itok=RB2hXCF4)
No matter the discipline, business research can have a huge impact on diversity, equity, and inclusion. In 2013, Venky Nagar, KPMG Professor of Accounting, along with former Michigan Ross professor Feng Li, published accounting research on U.S. firms initiating same-sex domestic partnership benefit policies.
Li and Nagar’s paper “Diversity and Performance,” published in Management Science, tests if corporate policy supporting LGBTQ+ rights frees all employees to bring their authentic selves to work, thus improving org culture and performance. The paper finds that the nearly 300 firms that adopted these policies between 1990 and 2006 saw significant improvement in operating performance relative to an approximate 10% average stock price increase. If an investor had accordingly timed their purchases of these firms, they would have outperformed ninety-five percent of all U.S. professional mutual funds.
The paper’s reasoning was core to the 2015 Amicus Brief filed in support of legalizing same-sex marriage by the law firm Morgan Lewis on behalf of 379 large and small corporate employers ranging from Apple to Zingerman’s in the landmark Supreme Court case Obergefell v. Hodges.
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Currently organized by the Sanger Leadership Center, the Leadership Crisis Challenge partly came about based on Sue Ashford’s vision as the then head of the Ross Leadership Initiative and the enthusiasm of students wanting to create more venues to discuss complex and problematic business issues, such as the role of business in addressing society's most difficult problems and how businesses and other leaders might think about tensions between financial and environmental goals. Additionally, there was an interest in understanding how students, as future leaders, might best think about issues of corporate social responsibility. The LCC was intended to address those student interests by putting students in groups of four and asking them to exercise their courage, judgment, and integrity in response to a complex crisis situation and under strict time pressure. In the crisis challenge, students are confronted with a complex case for which there is no right answer or winning position – there are just tradeoffs. Built into the case are some of the most vexing questions of the day, including: What does a company “owe” the community in which it does business? Should the natural environment be sacrificed for shareholder wealth? Can companies admit wrongs in today’s aggressive legal climate? With the input of previous participants, the Net Impact club, and members of the faculty, a new case is prepared every year and overseen and judged by Michigan Ross community members, business leaders, and alums.
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Professor Dudley Maynard Phelps, who was part of the Michigan Business School faculty from 1924-67, studied and wrote about the distinct marketing environments and challenges in markets as diverse as Latin America, Western Europe, and the former Soviet Union, including work for the U.S. State Department. He received recognition for this work from the International Marketing Institute and was president of the American Marketing Association. In the 1980s, Professor Vern Terpstra continued this work and authored the most widely used text on international marketing and other books on the cultural environment of international business, and also published highly impactful research on country-of-origin effects with his PhD student C. Min Han. Terpstra was president of the Academy of International Business in 1970 and was invited to teach at several universities.
![Build, Borrow or Buy](/sites/default/files/styles/max_650x650/public/images/impact_ideas/build-borrow.jpg?itok=CMb3kqDK)
In the book Build, Borrow, or Buy: Solving the Growth Dilemma the late Professor Will Mitchell and his co-author Laurence Capron developed a groundbreaking framework showing how firms can dynamically manage their resource portfolios and choose an appropriate growth strategy in turbulent market environments fraught with institutional, technological, and economic challenges. This comprehensive framework integrates the capability-based perspective with the principles of transaction cost economics. The intellectual origins of the capability-based perspective are deeply rooted in the foundational work in the strategy field carried out at the University of Michigan around 1980. Mitchell's foundational framework has not only shaped the research agendas of scholars interested in central questions in corporate strategy but also influenced practitioners who are faced with the perpetual strategic conundrum of how best to grow their firms.
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Established by Samuel Zell and Ann Lurie in 1999 as the first entrepreneurial studies program at the University of Michigan, the Zell Lurie Institute for Entrepreneurial Studies plays a vital role in developing the next generation of entrepreneurs and venture investors. The Institute offers various programs, competitions, and academic courses that give students the knowledge, skills, and motivation to develop a growth mindset and succeed as entrepreneurs.
Since its inception, the Institute has supported more than 9,100 entrepreneurs. It provides students with hands-on experience in entrepreneurial environments where they create, lead, and shape innovative ventures.
The Institute also supports venture investing and plays a key role in connecting entrepreneurs with venture capital and grant funding. This access to funding is crucial for entrepreneurs looking to start or scale their businesses and allows Ross students to act as real venture capitalists.
![Executive MBA students in MAP program](/sites/default/files/styles/max_650x650/public/images/impact_ideas/map-emba.jpeg?itok=pGHR6y9M)
In 1991, Dean Joe White and Associate Dean Paul Danos introduced the groundbreaking Multidisciplinary Action Projects course to the MBA curriculum. The initial full-time, seven-week project established a team of MBA students to work on a real-world business challenge for a sponsor company. After a pilot run, the course became part of the MBA core curriculum in 1993. In the coming years, MAP would be added to other MBA programs and eventually to most of the school’s degree programs.
Since its inception, many other schools have incorporated project-based opportunities into their degree programs. However, Michigan Ross remains the leader in the space, and MAP has stood as a beacon of innovation and impact within the realm of graduate studies. What has truly set the MAP program apart is its unwavering commitment to bridging the gap between theory and practice. Instead of confining students to lecture halls, the program enables students to venture into the field, partnering with corporations, nonprofits, and startups to address genuine business challenges and exposing students to the intricacies of various industries while cultivating their ability to think critically, adapt swiftly, and communicate effectively.
Over the years, more than 3,200 MAP projects have been completed by Michigan Ross students. Today, more than 1,000 students participate annually in a MAP project as a required component of their degree program. The organizations they work with range from Fortune 100 multinational corporations to start-ups and non-profits, developing impactful products and addressing some of society's biggest challenges.
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"Co-creation as a revolutionary paradigm was introduced by Professors C. K. Prahalad and Venkat Ramaswamy in a series of articles published between 2000 and 2004 and an award-winning book, The Future of Competition. Their work provided a new frame of reference for jointly creating value through networked environments of increasingly digitalized experiences, going beyond goods and services, and called for a process of co-creation -- the practice of developing offerings, experiences, and unique value through ongoing interactions with customers, employees, managers, financiers, suppliers, partners, and other stakeholders. Through their work, they envisioned an individual and experience-centric view of interactive value creation and innovation.
Starting in 2005, the explosion of digital and social media, the convergence of technologies and industries, embedded intelligence, and information technology-enabled services enabled enterprises to build platforms for large-scale, ongoing interactions among the firm, its customers, and its extended network. Ramaswamy's work argued that success lies in connecting with people's experiences to generate insights and change the nature and quality of interactions. He also called for co-creation from the inside out of enterprises and their networks, as much as co-creation from the outside in, and for leaders to co-create transformative pathways.
In 2014, Ramaswamy published "The Co-Creation Paradigm", which combined the core ideas of co-creation with a call to see, think, and act differently in an interconnected world of possibilities and complex challenges to co-create a better future as individuals."
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Professor Charles Laselle Jamison, a pioneering figure in the sphere of business management, spent most of his career at the Michigan Business School. Recognizing the importance of the evolving field of management education in 1936, Jamison proposed an organization dedicated to the support of high-quality research, teaching, and practice in the field. His vision led to the official launch of the Academy of Management in 1941. For this instrumental role, he became known as the "Father of the Academy of Management." With the onset of World War II, the Academy's operations were put on hold. However, they were revived in 1947 thanks to Jamison's tireless commitment. Since then, the Academy of Management has become an internationally recognized association for management and organization scholars.
Later in his career, Jamison would cement his legacy as a pioneer in the field of strategic management by publishing his 1953 textbook on business policy. The textbook was one of the first on the subject and showcased his invaluable contribution to the field.
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The late 1990s ushered in a revolutionary view across the social sciences centered around the power and importance of studying strengths, better understanding how people thrive, and how systems seize opportunities for creating excellence. Michigan Ross led the way in advancing this fundamental research shift in the field of management and organizations, with many scholars publishing seminal research in the field. In 2002, three faculty members, Jane Dutton, Bob Quinn, and Kim Cameron, founded the Center for Positive Organizations to encourage rigor in this growing field of research and to serve as a home for a large network of scholars interested in pursuing this line of inquiry. As the field has grown over the years, Positive Organizational Scholarship has influenced how management is taught and practiced. CPO at Michigan Ross is a leader in helping teachers and students tap into this body of evidence and learn about this research through innovative courses and developmental learning programs. Those tools include the "Reciprocity Ring", a dynamic group exercise that applies the “pay-it-forward” principle while creating high-quality connections, and the "Reflected Best Self Exercise", which helps you see who you are at your best to engage you to live and work from that powerful place daily.
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Professor Paul W. McCracken was part of the Michigan Ross faculty from 1948-1986. He was a prominent economist and adviser to both Republican and Democratic presidents and was also an advocate for an active government role in economic stabilization. McCracken advocated for government policies to moderate business cycles, control inflation, and address unemployment in order to assist the disadvantaged. As a result, McCracken played a central role in addressing the rising inflation of the late 1960s and early 1970s during his tenure as an economic adviser to President Richard Nixon. McCracken criticized the government for not taking sufficient measures to combat inflation, and he supported a policy of gradualism, which aimed to slow inflation by reducing economic growth slightly without causing a recession. He proposed a combination of budget surpluses and tighter monetary policy to control inflation without severely disrupting the economy. McCracken was present during the decision to unilaterally end the Bretton Woods system, which had fixed exchange rates for major currencies. This decision resulted in far-reaching changes in the international monetary system.
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In 1984, former faculty member Birger Wernerfelt introduced a paradigm shift in business strategy with his paper "A Resource-Based View of the Firm." Prior to this transformative work, the discourse on business strategy was predominantly centered around external market factors and competitive forces.
Wernerfelt challenged this conventional wisdom by presenting the argument that a firm's internal resources, ranging from tangible assets like machinery to intangible assets like reputation, could be the key to creating a competitive advantage. This theory, known as the Resource-Based View, asserts that for resources to offer a firm sustained competitive advantage, they must be valuable, rare, and difficult to substitute or imitate.
The RBV has had profound implications and has changed how firms undertake strategic planning by emphasizing the importance of leveraging internal assets for competitive advantage. Wernerfelt's paper has been cited in thousands of academic publications and is now a staple in business school curricula worldwide.
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The research of Assistant Professor Eric Zou began with the observation that regulatory monitoring of pollution is often spatially sparse, temporally intermittent, or even nonexistent in developing-country settings. In a pair of papers titled "Unwatched Pollution: The Effect of Intermittent Monitoring on Air Quality" and "What's Missing in Environmental (Self-)Monitoring: Evidence from Strategic Shutdown of Pollution Monitors," Zou and his co-authors studied the strategic interaction between pollution monitoring and air quality.
These two papers demonstrate that intermittency in regulatory monitoring causally affects pollution outcomes and vice versa -- high pollution can induce selective monitoring. The evidence highlights a general principle-agent challenge of environmental federalism: local agencies are in charge of self-monitoring and enforcing federal environmental standards.
At the same time, these local agencies bear the regulatory penalties if their own data suggest that violations occurred. In a third paper titled "From Fog to Smog: The Value of Pollution Information," Zou and his co-authors found that pollution information disclosure triggered a dramatic change in public awareness of pollution issues, which in turn translated to increased avoidance behavior among members of the public and improved health.
This paper is among the first to document social, behavioral, and health changes when a highly polluted country without publicly available pollution information transitions to a new regime that makes it possible to openly discuss pollution issues and to find and use pollution information in real time.
![Gautam Kaul](/sites/default/files/styles/max_650x650/public/images/impact_ideas/Gautam%20Kaul%20.jpeg?itok=LlFqpuGh)
Professor Gautam Kaul and two former PhD students, in their seminal 1994 study titled, "Transactions, Volume, and Volatility" convincingly argued and verified empirically that it is the occurrence of a trade in a certain direction rather than its dollar value (or volume) that has the greatest effect on prices, hence the greatest relevance when assessing the liquidity of the market where that trade took place. A trade sign is determined by the buyer or seller's information, while market conditions determine trade amount and price. This is a simple yet extremely powerful notion that was originally predicated in theory but had no empirical support before their 1994 study. The publication of this study opened the door to the accurate measurement and needed assessment of market liquidity. These days, the approach they recommended is widespread in its use.
![Using the Law for Competitive Advantage book cover](/sites/default/files/styles/max_650x650/public/images/impact_ideas/using-the-law.jpg?itok=eh_-Z-Re)
Professor George Siedel was a pioneer in developing the concept of law as a source of competitive advantage. This concept originated in his 2002 book: Using the Law for Competitive Advantage. In an article in the Academy of Management Executive, Robert Thomas (past president of the Academy of Legal Studies in Business), concluded that the book "is trailblazing in its assertion that legal issues are critical strategic variables in business planning." Siedel later emphasized an international dimension to his work in his 2010 book: Proactive Law for Managers: A Hidden Source of Competitive Advantage. This work has served as a foundation for academic and practitioner interest in the design and simplification of contracts and other legal documents.