Behavioral Research in Marketing

Course Code
MKT 896
Hours
1.5 hours
Type
Elective
Offered
  • Fall 21 (A)
  • Fall 22 (A)

Behavior Research in Marketing --- This Doctoral-level course covers current research in Marketing that draws on fundamental research from social and cognitive psychology or other relevant source disciplines. Alternate offerings of the course cover either research on consumer attitudes and information processing, or research on consumer choice and behavioral decision-making, among other related topics. Publications from academic journals are discussed and critiqued by seminar participants, paying attention to theoretical and methodological issues. A student paper is required at the end of the course.

Taught By
Scott Rick
  • Associate Professor of Marketing
Scott Rick is an Associate Professor of Marketing at the University of Michigan's Ross School of Business. Rick received his PhD in Behavioral...