Behavioral Research in Marketing

Course Code
MKT 896
1.5 hours
  • Fall 19 (A)
  • Fall 20 (A)

Behavior Research in Marketing --- This Doctoral-level course covers current research in Marketing that draws on fundamental research from social and cognitive psychology or other relevant source disciplines. Alternate offerings of the course cover either research on consumer attitudes and information processing, or research on consumer choice and behavioral decision-making, among other related topics. Publications from academic journals are discussed and critiqued by seminar participants, paying attention to theoretical and methodological issues. A student paper is required at the end of the course.