David Wooten

David Wooten is the Alfred L. Edwards Collegiate Professor, University Diversity and Social Transformation Professor, and Professor of Marketing at the Stephen M. Ross School of Business at the University of Michigan. He previously served on the faculties of the Columbia Business School, the University of Florida’s Warrington College of Business, and Cornell's Charles H. Dyson School of Applied Economics and Management.

In his research, David uses experimental and qualitative methods and social psychological and micro sociological theories to understand how and why consumers acquire, display, or talk about the objects they buy for themselves or others. His publications include examination of gift-giving and word of mouth behavior through the lens of self-presentation theory, and investigations of how racial and stigmatized identities impact consumer behavior. His research has been published in the Journal of Consumer Research, Journal of Consumer Psychology, Journal of Public Policy and Marketing, Marketing Letters, Journal of the Association for Consumer Research, Consumer Psychology Review, Journal of Business Research, and in other academic journals and book chapters. His research has been cited in such media outlets as the New York Times and CNN.com. He currently is Editor-in-Chief of the Journal of Consumer Psychology.

David has served as Co-Chair for the 2013 AMA-Sheth Doctoral Consortium, Co-Chair of the 2013 ACR Forums, Co-Chair for the 2009 ACR Doctoral Symposium, Co-Chair of the 2009 CCT Conference, Chair of the SCP Ethnic Minority Affairs Committee, and as a member of the Program Committee for multiple ACR and SCP Conferences. He also has served as the faculty advisor for the Black Business Students’ Association and the Black Business Undergraduate Society, a trustee for the Consortium for Graduate Study in Management, the Curriculum Director for the LEAD Program in Business, and as a planning committee member for the Ph.D. Project’s Marketing Doctoral Students’ Association.