David Wooten is the Alfred L. Edwards Collegiate Professor, University Diversity and Social Transformation Professor, and Professor of Marketing at the Stephen M. Ross School of Business at the University of Michigan. He previously served on the faculties of the Columbia Business School, the University of Florida’s Warrington College of Business, and Cornell's Charles H. Dyson School of Applied Economics and Management.

In his research, David uses qualitative and experimental methods to examine social influences on consumption, consumer self-presentation, word of mouth communications and consumer shopping behavior. His work on these topics has been published in the Journal of Consumer Research, Journal of Consumer Psychology, the Journal of Public Policy and Marketing, and in other academic journals and book chapters. His research has been cited in such media outlets as the New York Times and CNN.com. His work on ridicule as a mechanism for consumer socialization was a finalist for the JCR best paper award in 2009 and his research on knowledge signaling in word-of-mouth communications (with Grant Packard) won the best competitive paper award at the 2011 SCP Conference. He is on the editorial review boards of the Journal of Consumer Research, the Journal of Consumer Psychology and the Journal of Sport Management.

David has served as Co-Chair for the 2013 AMA-Sheth Doctoral Consortium, Co-Chair of the 2013 ACR Forums, Co-Chair for the 2009 ACR Doctoral Symposium, Co-Chair of the 2009 CCT Conference, Chair of the SCP Ethnic Minority Affairs Committee, and as a member of the Program Committee for multiple ACR and SCP Conferences. He also has served as the faculty advisor for the Black Business Students’Association and the Black Business Undergraduate Society, a trustee for the Consortium for Graduate Study in Management, the Curriculum Director for the LEAD Program in Business, and as a planning committee member for the Ph.D. Project’s Marketing Doctoral Students’ Association.