David Wooten

David Wooten

  • Professor of Marketing
  • Alfred L. Edwards Collegiate Professor
Education
  • PhD University of Michigan 1992
  • MBA University of Michigan 1987
  • BBA Georgia State University 1985

Contact Information

Phone
(734) 764-1390
Fax
(734) 936-8716
Email
Room
R6368
Research

David Wooten is the Alfred L. Edwards Collegiate Professor and Professor of Marketing at the Stephen M. Ross School of Business at the University of Michigan. He previously served on the faculties of the Columbia Business School, the University of Florida’s Warrington College of Business, and Cornell's Charles H. Dyson School of Applied Economics and Management.

In his research, David uses qualitative and experimental methods to examine social influences on consumption, consumer self-presentation, word of mouth communications and consumer shopping behavior. His work on these topics has been published in the Journal of Consumer Research, Journal of Consumer Psychology, the Journal of Public Policy and Marketing, and in other academic journals and book chapters. His research has been cited in such media outlets as the New York Times and CNN.com. His work on ridicule as a mechanism for consumer socialization was a finalist for the JCR best paper award in 2009 and his research on knowledge signaling in word-of-mouth communications (with Grant Packard) won the best competitive paper award at the 2011 SCP Conference. He is on the editorial review boards of the Journal of Consumer Research, the Journal of Consumer Psychology and the Journal of Sport Management.

David has served as Co-Chair for the 2013 AMA-Sheth Doctoral Consortium, Co-Chair of the 2013 ACR Forums, Co-Chair for the 2009 ACR Doctoral Symposium, Co-Chair of the 2009 CCT Conference, Chair of the SCP Ethnic Minority Affairs Committee, and as a member of the Program Committee for multiple ACR and SCP Conferences. He also has served as the faculty advisor for the Black Business Students’Association and the Black Business Undergraduate Society, a trustee for the Consortium for Graduate Study in Management, the Curriculum Director for the LEAD Program in Business, and as a planning committee member for the Ph.D. Project’s Marketing Doctoral Students’ Association.

 

“Stigmatized-Identity Cues: Threats as Opportunities for Consumer Psychology,”

Authors
Wooten, D. and Rank-Christman, T.
Published Date
01/2019

Source

Journal of Consumer Psychology
Volume: 
29
Issue: 
1
Pages: 
142-151

“The Influence of Physical Elevation in Buildings on Risk Preferences: Evidence from a Pilot and Four Field Studies,”

Authors
Esteky, S., Wineman, J. and Wooten, D.
Published Date
07/2018

Source

Journal of Consumer Psychology
Volume: 
28
Issue: 
3
Pages: 
487-494

“The Stigma Turbine: A Theoretical Framework for Conceptualizing and Contextualizing Marketplace Stigma,”

Authors
Mirabito, A., Otnes, C., Crosby, E. Wooten, D. and 15 others
Published Date
10/2016

Source

Journal of Public Policy and Marketing
Volume: 
35
Issue: 
2
Pages: 
170-184

“When Boastful Word of Mouth Helps versus Hurts Social Perceptions and Persuasion,”

Authors
Packard, G., Gershoff, D. and Wooten, D.
Published Date
03/2016

Source

Journal of Consumer Research
Volume: 
43
Issue: 
1
Pages: 
26-43

"Compensatory Knowledge Signaling in Consumer Word-of-Mouth,"

Authors
Grant Packard and David Wooten
Published Date
10/2013

Source

Journal of Consumer Psychology
Volume: 
23
Issue: 
4
Pages: 
434-450

"Benign envy: is there a dark side of light green?"

Authors
David Wooten, Robert L. Harrison, and Natalie Mitchell
Published Date
2011

Source

Academy of Marketing Science Review
Volume: 
1
Issue: 
3/4
Pages: 
137-139

"Say the right thing: Apologies, reputability, and punishment,"

Authors
David Wooten
Published Date
2009

Source

Journal of Consumer Psychology
Volume: 
19
Issue: 
2
Pages: 
225-235

Adolescent Consumption and the Pursuit of Cool

Authors
David Wooten, James A Mourey
Published Date
2012

Source

Routledge
Identity and Consumption
Russell Belk and Ayalla Ruvio

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