Business Strategy Analysis --- This core course designed for non BBA students deals with the craft of strategy: how to identify and choose a superior competitive position, how to analyze a strategic situation, and finally how to create the organizational context to make the chosen strategy work. To achieve this we start with an analysis of the external competitive environment, looking at industry structure and value chain dynamics and assess how a firm can select the best position within this environment. The course will then move to focus on an analysis of firm resources and capabilities, look at the firm's resource system, and examine the challenge of coordinating the pieces of the puzzle that underpin corporate success. After this, the course turns to implementation, and the way in which the organization enables you to put strategy into action. The course concludes with sessions on the challenges of strategic management in a time of rapid technological change.