Causal Inference through Experimentation

Course Code
MBAN 557
1.5 hours
  • Fall 22 (B)
MBAN Students Only

Causal Inference through Experimentation --- In making business decisions, managers often need to understand how their strategic and tactical decisions (e.g., a price change) can casually affect outcomes of interest (e.g., revenues). Observational data can help suggest a pattern of relationship between variables but such a relationship may not be casual. In this course students will learn how to make causal inferences through experimentation. Students will acquire the skills to design controlled randomized experiments (e.g., A/B tests, field experiments) and properly analyze experimental data.

Taught By
A. Yesim Orhun
  • Associate Professor of Marketing
  • Michael R. and Mary Kay Hallman Fellow
Yeşim Orhun is a multi-method quantitative marketing scholar who works in the fields of industrial organization and behavioral economics. In one...