Causal Inference through Experimentation

Course Code
MBAN 557

1.5 hours
Fall 23 (B)
MBAN Students Only

Causal Inference through Experimentation --- In making business decisions, managers often need to understand how their strategic and tactical decisions (e.g., a price change) can casually affect outcomes of interest (e.g., revenues). Observational data can help suggest a pattern of relationship between variables but such a relationship may not be casual. In this course students will learn how to make causal inferences through experimentation. Students will acquire the skills to design controlled randomized experiments (e.g., A/B tests, field experiments) and properly analyze experimental data.