Marketing Management

Course Code
MKT 557
2.25 hours
  • Fall 23 (A)
MM (Master of Management)

Marketing Management --- Marketing management is a complex business function which requires both knowledge and skill in strategy formulation and implementation. It necessitates a systematic and disciplined approach, which employs the appropriate selection of tools, analyses, and logical reasoning. The purpose of this course, therefore, is to provide you with a broad knowledge of the core marketing concepts; opportunities to apply these marketing concepts in a variety of organizational contexts; a systematic and disciplined approach to marketing management; knowledge of, and the ability to select from a variety of marketing tools; opportunities to exercise your analytical skills and logical reasoning.

Taught By
John Branch
  • Clinical Associate Professor of Business Administration, Co-Director of Yaffe Digital Media Initiative, Ross School of Business
  • Faculty Associate, Center for Russian, East European, & Eurasian Studies
  • Research Fellow, William Davison Institute
John Branch currently teaches a variety of marketing and international business courses at the undergraduate, MBA, and executive levels at the...