Marketing Management
Course Code
MKT 557Hours
2.25 hoursType
CoreOffered
- Fall 23 (A)
Prerequisites
MM (Master of Management)Marketing Management --- Marketing management is a complex business function which requires both knowledge and skill in strategy formulation and implementation. It necessitates a systematic and disciplined approach, which employs the appropriate selection of tools, analyses, and logical reasoning. The purpose of this course, therefore, is to provide you with a broad knowledge of the core marketing concepts; opportunities to apply these marketing concepts in a variety of organizational contexts; a systematic and disciplined approach to marketing management; knowledge of, and the ability to select from a variety of marketing tools; opportunities to exercise your analytical skills and logical reasoning.
Taught By