Professional Capstone: Entrepreneurship Practicum

Course Code
ES 414
3 hours
  • Winter 18
  • Winter 19
  • Winter 20

Entrepreneurship Practicum --- The Practicum enables students to gain first-hand entrepreneurial experience within a structured, supportive context. In addition to applying the knowledge you have acquired during previous courses, you will also learn - and put into practice - valuable new tools and techniques that can help you to successfully identify, assess, and pursue attractive business opportunities. During multiple team-based projects you will gain hands-on experience in a broad range of important entrepreneurial activities, including: Customer discovery, Solution ideation, Business model generation, Product development, Running "lean experiments," Marketing & selling, and Entrepreneurial decision-making, among many others.

Taught By
Josh Botkin
  • Lecturer in Entrepreneurial Studies, Entrepreneur-in-Residence, Director, Zell Entrepreneurs Program)
Joshua Botkin is a Lecturer of Entrepreneurial Studies at Michigan Ross and an Entrepreneur-in-Residence at the Zell Lurie Institute for...
Stewart Thornhill
  • Executive Director, Samuel Zell & Robert H. Lurie Institute for Entrepreneurial Studies
  • Eugene Applebaum Professor of Entrepreneurial Studies
  • Professor of Business Administration
  • Area Chair of Entrepreneurial Studies
Stewart Thornhill is the Eugene Applebaum Professor of Entrepreneurial Studies and Executive Director of the Zell Lurie Institute for Entrepreneurial...