Quantitative Research in Marketing

Course Code
MKT 897
1.5 hours
  • Fall 20 (B)
  • Fall 21 (B)

Quantitative Research in Marketing --- This Doctoral-level course covers current research in Marketing that utilizes the tools and techniques of microeconomics, econometrics, multivariate statistics, game theory, or other relevant source disciplines. Offerings of the course cover topics such as pre-choice and choice models, stochastic brand choice, analytical models of competition, advertising and pricing models, distribution and sales force issues, product strategy, etc., among other related topics. Publications from academic journals are discussed and critiqued by seminar participants, paying attention to theoretical and methodological issues. A student paper is required at the end of the course.

Taught By
Puneet Manchanda
  • Isadore and Leon Winkelman Professor of Marketing
Professor Manchanda is the Isadore and Leon Winkelman Professor and Professor of Marketing at the Ross School of Business. He was the Chair of the...