Xun (Brian) Wu is an Associate Professor of Strategy (with tenure), Michael R. and Mary Kay Hallman Fellow, and faculty director of China Initiatives at the Ross School of Business at the University of Michigan. He received his B.S. from Tsinghua University in China, M.Sc. from National University of Singapore, and Ph.D. from the Wharton School at the University of Pennsylvania.

His research examines the dynamics of corporate scope and the evolution of industries. His research has been published or is forthcoming in top scholarly journals including Academy of Management Journal, IEEE Transactions on Industrial Informatics, Management Science, Organization Science, Strategic Entrepreneurship Journal, and Strategic Management Journal. He served as an Associate Editor for Strategic Management Journal, the strategy field’s flagship journal, and is currently serving as Co-Editor-in-Chief for Journal of Organization Design, Associate Editor for Strategic Entrepreneurship Journal, and Co-Editor for Strategic Management Journal Special Issue on Resource Allocation and Strategic Management.

He has consulted and conducted executive sessions for companies such as 3M, Amazon, American Industrial Partners, Bank Mandiri of Indonesia, China Development Bank, China Telecom Americas, Denso, Didi, Ford, Industrial and Commercial Bank of China, Masco, Microsoft, Medtronic, Nexteer, Munich Re, People’s Insurance Company of China, and Saudi Telecom Company. He served on the Academic Committee of Alibaba Group Research Institute.

He has been recognized with the US Small Business Administration Best Student Paper Award, AOM Technology and Innovation Management Division Stephan Schrader Best Conference Paper Award, INFORMS Organization Science Dissertation Proposal Competition Award (finalist), AOM Technology and Innovation Management Division Past Chairs Emerging Scholar Award (runner-up), Academy of Management BPS Division Distinguished Paper Award, Best Proposal Award for Rigor in Research at Strategic Management Society (Competitive Strategy Interest Group), Best Session Paper Award at China Marketing International Conference Conference (Globalization 2.0), Neary PhD Teaching Excellence Award, 3M Nontenured Faculty Award, Sanford R. Robertson Professorship (school-wide junior faculty award that recognizes career achievement and outstanding performance in research and teaching), and Michael R. and Mary Kay Hallman Fellowship. He was named one of Poets & Quants' best 40 business school professors under 40 in 2016.