Xun (Brian) Wu is an Associate Professor of Strategy (with tenure) and Michael R. and Mary Kay Hallman Fellow at the Ross School of Business at the University of Michigan. He received his B.S. from Tsinghua University in China, M.Sc. from National University of Singapore, and Ph.D. from the Wharton School at the University of Pennsylvania prior to joining the Ross School of Business in 2007. He serves as the faculty director of China Initiatives.

His research examines the role of firm capabilities in influencing the dynamics of corporate scope and the evolution of industries. His work can be organized into two streams, with the first stream related to firms’ strategies for reconfiguring their business portfolios in dynamic environments, and the second related to industry evolution driven by entry, exit, and incumbent adaptation. These two streams are linked by a common concern with how competitive advantage is created and destroyed when industry landscapes are reshaped by economic, technological, and institutional factors. His research has been published or is forthcoming in top scholarly journals including Management Science, Organization Science, and Strategic Management Journal.

He served on the Research Committee (2010-12) and the Executive Committee (2013-15) of the Academy of Management (AOM) Business Policy and Strategy Division. He was elected as Representative at Large for the Corporate Strategy Interest Group and the Behavioral Strategy Interest Group of the Strategic Management Society (2014-16). He serves as an Associate Editor for Strategic Management Journal, the strategy field’s flagship journal. He serves on the Academic Committee of Alibaba Group Research Institute.

He has consulted and conducted executive sessions for companies such as 3M, American Industrial Partners, Bank Mandiri of Indonesia, China Development Bank, Denso, Didi, Industrial and Commercial Bank of China, Masco, Medtronic, and Nexteer.

He has been recognized with the US Small Business Administration Best Student Paper Award, AOM Technology and Innovation Management Division Stephan Schrader Best Conference Paper Award, INFORMS Organization Science Dissertation Proposal Competition Award (finalist), AOM Technology and Innovation Management Division Past Chairs Emerging Scholar Award (runner-up), Academy of Management BPS Division Distinguished Paper Award, Neary PhD Teaching Excellence Award, 3M Nontenured Faculty Award, Sanford R. Robertson Professorship (school-wide junior faculty award that recognizes career achievement and outstanding performance in research and teaching), and Michael R. and Mary Kay Hallman Fellowship. He was named one of Poets & Quants' best 40 business school professors under 40 in 2016.