Xun (Brian) Wu is a Professor of Strategy, Michael R. and Mary Kay Hallman Fellow, and faculty director of China Initiatives at the Ross School of Business at the University of Michigan. He received his B.S. from Tsinghua University in China, M.Sc. from National University of Singapore, and Ph.D. from the Wharton School at the University of Pennsylvania.

His research examines the dynamics of corporate scope and the evolution of industries. His research has been published or is forthcoming in top scholarly journals including Academy of Management Review, IEEE Transactions on Industrial Informatics, Management Science, Organization Science, Strategic Entrepreneurship Journal, and Strategic Management Journal. He served as an Associate Editor for Strategic Management Journal and is currently serving as an Associate Editor for Strategic Entrepreneurship Journal and a Co-Editor-in-Chief for Journal of Organization Design.

He has consulted and conducted executive sessions for companies such as 3M, Amazon, American Industrial Partners, Bank Mandiri of Indonesia, China Development Bank, China Telecom Americas, Denso, Didi, Ford, Industrial and Commercial Bank of China, Masco, Microsoft, Medtronic, Nexteer, Munich Re, People’s Insurance Company of China, and Saudi Telecom Company. He served on the Academic Committee of Alibaba Group Research Institute.

He has been recognized with the US Small Business Administration Best Student Paper Award, AOM Technology and Innovation Management Division Stephan Schrader Best Conference Paper Award, Academy of Management BPS Division Distinguished Paper Award, Neary PhD Teaching Excellence Award, 3M Nontenured Faculty Award, Sanford R. Robertson Professorship (school-wide junior faculty award that recognizes career achievement and outstanding performance in research and teaching), and Ross Researcher of the Year 2021. He was recognized as one of Poets & Quants' best 40 business school professors under 40 in the world in 2016 and as Ross Researcher of the Year in 2021.