My research program is broadly concerned with how organizations manage relationships with market actors. These relationships have become more challenging lately, with organizations facing greater public scrutiny, increased demands for transparency, and growing uncertainties. My work draws on theories from linguistics, sociology, and psychology to reveal the micro-foundational mechanisms that explain the success or failure of these organizational efforts. A core theme that emerges from my work is that organizations face trade-offs and often end up producing unintended market consequences when trying to manage these relationships. Building on these challenges with market actors, I have also started exploring the trade-offs organizations face when trying to manage relationships with other stakeholders, such as other firms and employees. My published work appears in Administrative Science Quarterly, Strategic Management Journal, Academy of Management Review, and Organizational Behavior and Human Decision Processes.