Arbor Brewing Company India

India
Project Goal
Conduct an India market analysis and formulate a growth, marketing and distribution strategy.
Faculty Advisors
Jim Walsh
Jim Walsh
A.F. Thurnau Professor
Gerald and Esther Carey Professor of Business Administration
Professor of Management & Organizations
Professor of Strategy
In many ways, our lives are defined by the duties we embrace and the responsibilities we shoulder. The challenge is to integrate these duties and...
Read more
Brian Talbot
Brian Talbot
Professor Emeritus of Business Administration
Professor Emeritus of Operations and Management Science
Brian Talbot's current research focuses on the development of heuristic and optimal solution procedures for production and manpower planning, vehicle...
Read more
MAP Type
Full-Time MBA MAP
Industry
Consumer Packaged Goods
Function
Marketing/Sales
Region
India
Class Year
2017
More MAP Successes
Riot Games
Riot Games
Los Angeles, CA
Define a framework to measure and track overhead activities within Riot's Enterprise technology department so teams can focus on more value added activities.
Read more
Clinique
Clinique
Chicago, IL and New York City, NY
The challenge Clinique presented to its MAP team was how to communicate the value and benefits of its products to the millennial generation in an increasingly fragmented and competitive landscape. The...
Read more