HCP Packaging China - a unit of Baring Private Equity Asia

Los Angeles, CA;Shanghai, China

Project Goal

Identify key trends shaping the growth of ?isruptor" beauty brands and make recommendations for how HCP can strategically respond to this rapidly growing market opportunity.

Faculty Advisors

Andy Lawlor

Lecturer of Entrepreneurship

Lecturer of Strategy

Director, Global MBA Projects for Ross & The William Davidson Institute

Andrew Lawlor's research focuses on entrepreneurship, new business development, corporate venturing, strategic planning, market development, and...

MAP Type

Full-Time MBA MAP

Industry

Consumer Packaged Goods

Function

Region

Class Year

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