Hotels.com (Expedia, Inc)
London, UK and Dallas, TX
Project Goal
Create an easy to access portal to share consumer research across regions and channels.
Faculty Advisors
Jane Dutton's research and expertise lies at the intersection of strategy, management and organizations, and psychology. After receiving her Ph.D...
Prof. Aribarg’s research interests involve fusing psychology and consumer behavior theories with Bayesian statistical and econometric modeling to draw...
More MAP Successes
San Francisco, CA; Chicago, IL; and New York City, NY
Develop a business case and deployment strategy for an innovative car/ride sharing service that leverages GM's unique capabilities.
Taipei, Taiwan and Santa Clara, CA
Initiate a careful market analysis and produce a high-impact marketing strategy to lift Acer to the top of the PC gaming market.
New York City, NY
Evaluate the performance of a new digital product and determine the best way to grow volume from this channel.