Hotels.com (Expedia Inc)

Dallas, TX
Share
Project Goal
Evaluate the current key performance indicators and methodology to understand impact on business results.

Faculty Advisors

Gerry Hargrove
  • LEO Intermittent Lecturer in Business Law
Lennart Baardman
  • Assistant Professor of Technology and Operations
Industry
Class Year
2021

More MAP Successes

Battle Creek, MI
Build a pipeline of breakthrough and transforming food ideas in digestive wellness to help people live a better life.
Phoenix, AZ
Define a comprehensive digital strategy for Make-A-Wish.
New York City, NY
Evaluate the performance of a new digital product and determine the best way to grow volume from this channel.