Kellogg Company

Battle Creek, MI
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Project Goal
Build a pipeline of breakthrough and transforming food ideas in digestive wellness to help people live a better life.

Faculty Advisors

Jane Dutton
  • Robert L. Kahn Distinguished University Professor Emerita of Business Administration and Psychology
Jane Dutton's research and expertise lies at the intersection of strategy, management and organizations, and psychology. After receiving her Ph.D...
Peter Lenk
  • Professor of Technology and Operations
Peter Lenk studies Bayesian inferential and forecasting models. He has applied these models to marketing, finance, and information science. In...

More MAP Successes

India
Perform a market analysis and create a financial model for an overarching ecosystem to support the micro small medium entrepreneurs (MSME) sector in Madurai, India.
San Francisco, CA
Articulate a long-term strategy for PG&E around the electrification of medium-duty vehicles...
Peru and Japan
Formulate a winning Japanese corporate and marketing strategy and develop a three year market entry and growth plan for this market.