Krowdy

Lima, Peru
Project Goal
Conduct a Mexican market analysis and devise a go-to-market strategy including promotion, distribution and pricing.
Faculty Advisors
Janet Weiss
Janet Weiss
Mary C Bromage Collegiate Professor of Business Administration
Professor of Organizational Behavior and Public Policy
Stephen M Ross School of Business and Professor of Public Policy
Gerald R Ford School of Public Policy
Since 1983, Janet Weiss has been on the Management and Organizations faculty of the Ross School, and jointly appointed with the Ford School of Public...
Read more
Jim Walsh
Jim Walsh
A.F. Thurnau Professor
Gerald and Esther Carey Professor of Business Administration
Professor of Management & Organizations
Professor of Strategy
In many ways, our lives are defined by the duties we embrace and the responsibilities we shoulder. The challenge is to integrate these duties and...
Read more
MAP Type
Full-Time MBA MAP
Industry
Technology
Function
Marketing/Sales
Class Year
2020
More MAP Successes