LifetoBot Ltd.

Tel Aviv, Isreal
Project Goal
Develop a strategic plan to address the current market needs and opportunities for LifeToBot. Design a three-year action plan to lay out activities, tasks, key decisions, and milestones for guiding LifeToBot in its U.S. market development activities.

Faculty Advisors

John Branch
  • Clinical Associate Professor of Business Administration, Co-Director of Yaffe Digital Media Initiative, Ross School of Business
  • Faculty Associate, Center for Russian, East European, & Eurasian Studies
  • Research Fellow, William Davison Institute
John Branch currently teaches a variety of marketing and international business courses at the undergraduate, MBA, and executive levels at the...
MAP Type
Evening MAP
Class Year

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