Rocket Companies

Detroit, MI
Share
Project Goal

Conduct market research and internal review to propose proper career mobility, skill mapping, and workforce planning methodologies.

Faculty Advisors

James Westphal
  • Harvey C. Fruehauf Professor of Business Administration
  • Professor of Strategy
  • Co-Director of ICOS
Jim conducts research in the areas of strategic management and organizational theory, with a focus on social and psychological processes in corporate...
Gretchen Spreitzer
  • Associate Dean for Engaged Learning & Professional Development
  • Keith E. and Valerie J. Alessi Professor of Business Administration
  • Professor of Management and Organizations
Gretchen M. Spreitzer's research focuses on employee empowerment and leadership development, particularly within a context of organizational change...

More MAP Successes

New York City, NY and Detroit, MI
Draft a strategy to optimize the customer experience of a start-up business model that is preparing to scale.
Israel
Design Paragate's corporate and U.S. business strategy focusing on how to penetrate the U.S. market through key alliances and clinical implementation models.
Nairobi, Kenya and Dar es Salaam, Tanzania
Provide a roadmap and entry-strategy for Java House to enter Tanzania.