Sun Life Financial

Toronto, Canada
Project Goal
Analyze Sun Life's creditor insurance business, craft a customer value proposition, and make recommendations for how Sun Life can grow this business line.

Faculty Advisors
Mary C Bromage Collegiate Professor of Business Administration
Professor of Organizational Behavior and Public Policy
Stephen M Ross School of Business and Professor of Public Policy
Gerald R Ford School of Public Policy
Since 1983, Janet Weiss has been on the Management and Organizations faculty of the Ross School, and jointly appointed with the Ford School of Public...
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