Swiss Re

Singapore
Project Goal

Identify a consumer engagement strategy for a health and wellness app which can continuously and sustainably bring meaningful impact to users' health.

Faculty Advisors
John Silberholz
John Silberholz
Assistant Professor for Technology and Operations
John Silberholz is an Assistant Professor of Technology and Operations. His main research interests lie in healthcare analytics -- the use of data to...
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Anocha Aribarg
Anocha Aribarg
Professor of Marketing
Prof. Aribarg’s research interests involve fusing psychology and consumer behavior theories with Bayesian statistical and econometric modeling to draw...
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Swiss Re
MAP Type
Full-Time MBA MAP
Industry
Financial Services
Function
Marketing/Sales
Region
Asia
Class Year
2022
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