Swiss Re

Singapore

Project Goal

Identify a consumer engagement strategy for a health and wellness app which can continuously and sustainably bring meaningful impact to users' health.

Faculty Advisors

John Silberholz

Assistant Professor for Technology and Operations

John Silberholz is an Assistant Professor of Technology and Operations. His main research interests lie in healthcare analytics -- the use of data to...

Anocha Aribarg

Professor of Marketing

Prof. Aribarg’s research interests involve fusing psychology and consumer behavior theories with Bayesian statistical and econometric modeling to draw...