Swiss Re

Singapore
Project Goal

Identify a consumer engagement strategy for a health and wellness app which can continuously and sustainably bring meaningful impact to users' health.


Faculty Advisors
Assistant Professor for Technology and Operations
John Silberholz is an Assistant Professor of Technology and Operations. His main research interests lie in healthcare analytics -- the use of data to...
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Professor of Marketing
Prof. Aribarg’s research interests involve fusing psychology and consumer behavior theories with Bayesian statistical and econometric modeling to draw...
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