Swiss Re

Singapore
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Project Goal

Identify a consumer engagement strategy for a health and wellness app which can continuously and sustainably bring meaningful impact to users' health.

Faculty Advisors

John Silberholz
  • Assistant Professor for Technology and Operations
John Silberholz is an Assistant Professor of Technology and Operations. His main research interests lie in healthcare analytics -- the use of data to...
Anocha Aribarg
  • Professor of Marketing
Prof. Aribarg’s research interests involve fusing psychology and consumer behavior theories with Bayesian statistical and econometric modeling...
Region
Class Year
2022

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