Towel Tracker LLC

Grand Rapids, MI

Project Goal

Develop a market entry strategy to expand the sales opportunity for the SENTRY Tracker product.

Nadya Malenko is an Associate Professor of Finance and the Faculty Director of the FinTech Initiative. Her research interests are in the areas of...

Greg Lewis is a Lecturer in Business Administration at the Ross School of Business. He currently teaches Strategy 609: Healthcare Strategy, and...

MAP Type

Industry

Function

Region

Class Year

Peru and China

Identify a winning Chinese and Hong Kong corporate and marketing strategy and develop a three year market entry and growth plan for this market.

San Francisco, CA

Articulate a long-term strategy for PG&E around the electrification of medium-duty vehicles...

India

Develop a marketing and branding strategy for the Manak Manch Program & India and Sustainability Standards (ISS) conference...

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